Wednesday 10 August 2011

Optimization practices to improve the delivery of Web content rewrites the HTML

Optimized web applications and technical data centers usually have a protocol layer packet compression in which the use of game controller application delivery, SSL offloading and load balancing, caching. However, for best performance of a new class of merchants to optimize the HTML itself reached an even higher stack.

The self-proclaimed experts to optimize Web content, Web pages so that the new company's browser will automatically be charged on the more efficient algorithm is developed to write HTML.

Strangeloop new businesses in this area and AcceloWeb Aptimize include, but are interested in large companies. Google on its services Web content optimization, launched Page Speed ​​Service. Riverbed WAN optimization technology provider and content distribution network Aptimize bought last month (CDN) provider Limelight Networks AcceloWeb bought last spring. Strangeloop has developed an alliance with a CDN provider Akamai.

HTML coders are not network engineers

Programmers and HTML web designers, network engineers do not think like. This is a functional and navigable browser available; I'm trying to create web pages, but every time I do not think the network efficiency. A Web page with 20 images, each image to download a user is a real resource drain may have to travel 20 laps.

"Incredibly bad programming practice, because many Web applications, browser-based application, use the program using low-performance vehicles," Joe Skorupa, research vice president at Gartner.

"People respond to demand a great influence on how to build an HTML page that does not understand. If you use a style sheet or style sheets, five years. Whether it is a cache load of all jobs, the JavaScript code. Now to lose a server browser, or leave at any time. When you download the JavaScript in your browser, the browser stops. "

Web content providers to optimize and rearrange the controls on the front of a scanner and a Web site hard-coded to provide the most appropriate way to restructure, Skorupa said.

Network Manager Mark Currence PrintingForLess.com (PFL), Livingston, Montana-based commercial printing is a cloud on the Web Strangeloop last year began using the services of web content optimization. Service, the website automatically optimize the efforts of the company are.

First, the PFL, web content optimization, "This is definitely a certain section of the site is slow, the difference was a single type of thing," said Currence. "We gave permission for the optimization of all levels of Strangeloop. Our developers and optimized for this particular situation is gone. And when we change the code, you can update the system and optimized. This does not mean not that we stop the optimization of business here, but we have a problem, even I know that I know will help us forward. "

Currence Strangeloop optimize Web content is the primary means to optimize application delivery today. In addition, Microsoft uses the load balancer. The company also wants to move with the growth of the full ADC.

"Geographical load balancing or SSL acceleration? I certainly did. When applied, some of our components require the re-architecture. So in the future. Strangeloop an easy first step. This guy is it also a business side of our business because we can see a direct benefit to get traction is an easy way. We are more likely to invest more to make them see the performance of investment dollars. "

Cousins’ application delivery controller, to marry soon?

Optimizing web content is not yet on the radar of every major news in the Gartner Magic Quadrant is a visionary in his two and Strangeloop Aptimize when adding technology profile, there is a great impetus to the end of the Last year, praised the deployment of the pilot application (CDA). Optimization of the ADC, which produces Web content providers, though not, Gartner said that the products are often distributed with the other.

In fact, over time, the ADC is a highly functional features of Web content optimization can become another. CAD-based software provider Zeus Technology provider, recently purchased by Aptimize WAN optimization technology, Riverbed. Riverbed aims to integrate the two products purchased.

"We believe that the appropriate product of Zeus Aptimize ADC," Paul Farrell, vice president of corporate development and strategy, said at Riverbed. "Now Aptimize sold as a Web server plug-in. In the future, product development and will be integrated with Zeus. "

Joshua Bixby, Strangeloop, president and founder, a person selling their products directly to the product as a service on the hardware platform should be preferred, he said.

"Today, you can sell OEM'ed Dell servers, but since I'm not much today with Akamai, the distribution of content associated with a F5 or Juniper box, or would be," Has he said. "We're not a hardware company. At the end of the day, instead of the customer relationship with Juniper or F5 or whatever [Hardware] was. "

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