Growing and fragmented web content management (WCM) market in the medium, the management capacity of clients, and the experience proved to be differentiating. And skills, according to a report released last month by Forrester, multi-channel delivery, content targeting, analysis and integration with other technology customer management experience developed in response to requests users for such things as Research Inc., Cambridge , Mass.
According to the Forrester Wave is currently no manufacturer or product, the ecosystem, customer management (CEM) meets all components of an online experience: the customer experience online web content management. WCM ecosystem in this area, marketing, trading platform, management of customer relationships, analysis and research that involves automation. Stopping a series of sole source, although many companies will be an important factor in their integration of various products in the coming years, we have invested heavily enough.
"We have a lot of this material in silos and is not intended to operate through the channel and will change," said the report's lead author, Stephen Powers.
Forrester, CEM three levels of online software market is divided: the process tools for creating and managing the customer experience, content, distribution, technology and measurement products for the customer to provide an interactive experience for work can measure the success of these experiments.
"[Market] part of the process, but now we enter the delivery performance even a little bit," Powers said.
Integrated with the other, while some of the elements of an ecosystem, EMC online WCM systems and products that offer the ability to move the other levels will be key to its success.
"We believe the market is not where WCM has all these elements, we are very good class products combine to form the stack I think the customer experience," said Powers. Characterized as a leader market because of servers such as SDL and Adobe, according to the report, including the battery, "pulse width of the market, functionality, and trajectory." It also includes a range, OpenText, and FatWire Sitecore The four suppliers, "we offer competitive options," he said. Finally, the report "more closely, however, the distinction between the functionality of the potential." IBM, like Microsoft and Oracle, "provides a wide range of features," Ektron, evaluates
Forrester, each of which offers a product that supports an interactive and multi-channel, because the assessment was for the 10 suppliers of large companies such as primary WCM system an important story, Forrester asked his name or used by customers and annual revenues of at least $ 25 million created.
10 each for the future procurement strategies, markets and existing products in the presence of measurement criteria, 115 were evaluated. Authorities will in future said, "differentiation, and greater things for the player open."
Forrester Wave SDL and Adobe entire customer experience leading 10 full, who said that the best players needed to support the development of management skills, as I mentioned. How can I write on the report of such tools, library services, content targeting, social control and community, publishing and distribution, as well as suppliers, as in individual tasks, each of them? For more complex weighting system, the report further explains, the wave is used to create the graphics shown.
"I am the customer experience, experience sharing, and experiences through multiple channels to measure the ability to create a leading think it will be a very long way," said Powers. "This work allows growth of this market.”
When it comes to technology developers and custom CMS and WCM systems, efforts can be tailored to the mobile channel, but said that "many channels."
"I think it really should be, is the creation of content channels agnostic experience," he said. "For me to tell you this because it is so easy to do take some time but I really think this is the future.”
No comments:
Post a Comment