Saturday 6 August 2011

Analysis of Supply Chain Demand-Driven Innovation-Based, Mobile Identification

All accurate forecasts of sales in the service - the experts say to create a supply chain demand-driven, demand from manufacturers to customers a faster and more accurate and better ways to detect patterns of data should look . Return to suppliers across the supply chain beyond the production floor and "demand signals" with the release, companies can do more than what you really want their customers - and return more efficiently .

Is already theory. And most of the work is still difficult to re-engineering, management software supply chain focused on implementation and to promote cooperation, while a handful of new technologies for the analysis and makes it easier to capture the signals of demand and inventory management.

Analysts capture, automatic identification and data (AIDC), especially item-level radio frequency identification (RFID) and smart phones based social network for consumers and for the latest developments in applications screening and that a new analysis of applications in the supply chain.

Item level RFID shift attention upstream stores

The issues of cost and system design, and consumer products have slowed the use of RFID. RFID tags are easier to cost, boxes, pallets and used capital goods higher added value. However, the last two years have seen large deployments of RFID item-level and two lawyers, and analysts say it could be ready for a breakthrough.

"This initiative is considered a large scale," Justin Patton, Fayetteville University of Arkansas RFID Research Center Director, said. "In 2012, it will be much more frequent."

Socks and underwear - - item-level RFID tags, the task of implementation and expansion of new categories last year, Wal-Mart Stores Inc. said Patton, requires all manufacturers of jeans and bases. This Dillard, other retailers such as JC Penney, Macy, and the target, such as shoes and intimates for women, in the same category with similar powers did the same thing.

"With this change, and the categories of action the most difficult problems," he said.

, Because it can not be easily reshelved, but it is important to have a wide range of stock sizes of these lines is the meaning of item level RFID. As with other categories of retailers, such as changing the "all sounds the same, because the stock and it is difficult to say what a superficial glance," said Patton is not easy.

RFID product at the retail level, added, as the manufacturer of Patton, looking for other ways to get the value of their investments. Now to convince retailers that the value of technology, the center is dedicated to the investigation to supply chain practices.

"We can not enter data for its own benefit to be obtained from RFID tags 40 and 60 points, we believe that different supply chains," said Patton.

Preliminary results of a new application of popular control, a 100% accuracy to demonstrate that using item-level RFID. Checks to verify the contents of the cell sample must be on hand at the time "pick-pack" operations are distribution centers. And sometimes dubious - - Controls the difference in cost may prevent traders from the claims of their orders, shipments are not available, but the current process prone to human error and theft. Shipper’s use of surveillance systems based on RFID, electronic distribution of proof may be to increase the accuracy, Patton said.

However, bar codes are still the best way to manage the unopened boxes, labeling and distribution centers remain the preferred mechanism, Bert Moore, director of communications and media relations, technicians, Inc. AIM said, Cranberry Township, Pennsylvania, based on a combination of RFID, barcode and mobile PC vendors

"If [RFID] tags, read the first major opportunity for the sales floor, when you leave," said Moore. Minimized to increase the accuracy of the inventory and theft, he said, but the data actual sales are still the point of sale (POS) scanning of barcodes also.

Meanwhile, industry volunteers Commerce Solutions Association (VICS), its producers, vendors of RFID technology, developed by a committee of academics, a work plan that provides the best channel and item-level applications RFID has announced the launch and early adopters such as Wal-Mart, including the major retailers.

S & OP analysis and social media

Manufacturers supply chain business intelligence and data analysis continue to seek new ways to. A focus of sales and operations planning (S & OP) software, and some companies, marketing and production of spare parts is a strategy used to synchronize your quote.

"You do not have a best estimate can not do anything to demand," Waltham, Massachusetts, Jeremy Fried, a senior adviser for strategy and operations, said Maxiom Consulting Group

The pharmaceutical industry, for example, analysis of the supply chain and analysis of the S & OP is interested in the use of trademarks and the most profitable companies on drug patents have to look down improved margins for generic drugs. Supply chains, such as increased demand, "Big Pharma" more efficient, you can go for the traditional make-to-stock, Fried said the request for production.

Some manufacturers Lora Cecere, Altimeter Group, San Mateo, Research Company based in California with a partner, according to data from demand and inventory to develop operational decisions for the signals began to apply the most advanced predictive analytics

Cecere, but some software vendors provide intelligent analysis of demand planning, but not often, he said. "The real question is not ready to meet the demand for traditional applications, and people do not want to get rid of this is that we built," he said. Let's say we do what you're doing and get over it "has a great momentum around," he said. "

The natural language processing Cecere large data flows, some companies in the supply chain to filter useful information is another advanced technology, he said. For example, Conair, such as hair dryers, personal care appliances, such as a manufacturer, inventory, avoiding costly fines, with the requirements of the retailer can not be used to detect, he said.

Natural language processing, in terms of social media analysis is useful. "It's really a listening device," said Cecere said. Levi Strauss & Co., the section of customer service and ask for comments posted on social media sites use technology to receive signals .

"In fact, out of new products and other by asking questions, they asked what people thought," This is a blue or black jeans? "Said Cecere.

Buyers of mobile product demand signals in real time
Comparison shopping smart and manufacturers' increasing use of location-based marketing is to create new demand signals. "Location data is back on the shopping experience," said Cecere. "It's very exciting."

Web smart "bar code reader to work as a regular bar codes to send to recipients directly from manufacturers, unique identifiers, and can browse photos of products has led to a new Web services," said Moore. These services elsewhere, such as suppliers, and instead focused on more than sending the customer to keep the individual brands. "This allows you to query the customer," he said.

Moore customer service immediately, as the decision to buy an allergy alert to the need to make it easier for producers to upload supporting documents, he said.

Cecere, social media in real time, the nature of the place and point of sales data used by producers of traditional data services market syndicated is a very important development in the provision of four to six weeks, has he said. The difference thus avoiding the loss of sales, customer maintenance of stocks in search of it can be very important.

"There is the retail system and the signal probably will not for a long time to see where," said Cecere.

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