Thursday 4 August 2011

As hardware biz shrinks, VARs build out cloud management services

Equipment, such as business contracts, cloud management services to create value-added resellers

Dodo bird is on the road to sell the business equipment, smart solutions providers looking to take over the firing of cloud services.

For example, the customer as soon as the cloud solutions GreenPages hybrid technology and data center facilities, public data, as well as remote desktop and server management to help move their "bus" will offer technology services spread, BMC and CA.

"We [the customers] can eat all for a license to an instance of the base unit will be able to hold a service," said John Ross GreenPages CTO.

"We guarantee that the storage switches, etc. to communicate with the adapter. You can deploy a portal. You can buy the field of management there are 50 sheets of 50 iPads management tool, but you do not want us services implementation, management and visibility, control and others will be. "

Accessibility and flexibility keys. Ross GreenPages 20 to the end user unit said that for a year. Similar cases have a more expensive server management.

GreenPages BMC is working with CA to provide a single portal and product management, Ross told the crowd here, GreenPages Solutions Summit 2011. Among them, CA and BMC management control systems used by leading service providers more or less, and that decision has helped to drive GreenPages.

"I naturally communicate with the service provider of supply in the context of the use of the CA, or BMC," said Ross. Until third client hosting provider runs out of moving all or part of their infrastructure, and interoperability and shared technology base of immigration, because it means that much easier.

Many value-added equipment sales, equipment sales of all profits in the roots of what is missing to provide a service to fight, and sellers. In addition, virtual servers and cloud applications to move more data centers, with fewer servers to buy.

GreenPages Kittery, Maine, said Ron West, CEO of Duplo "We started to decline, the market for equipment, and [to] will accelerate over three to seven years, I think."

Only selling to make money, or the integration of traditional hardware solutions, in other words, you are in trouble, he said Duplo.

Because it really is not enough work to keep a margin of desktop computers, laptop sales, even on the low end and a news for VARs are removed. However, the adoption of server virtualization, even large consumers to purchase at least it means that much of the big iron. YES customers more services data center, you can sell better.

GreenPages, a major partner with extensive experience in the VMware virtualization, remote management, including management and capacity building pushes cloud offerings - a-Service will the pain from the sale of sound.

The Paris coverage and hardware sales falter

If any consolation, VAR are not alone in negotiating the difficult transition cloud. Claims of major technology vendors are trying to work and participation.

VMware, CA, BMC Software and other major powers can help her nanny job Paris servers heavily on management tools and software platforms. Amazon Web Services model must recognize the inevitable and hosting companies in the property as a player, said Ross. Then, solution providers can take advantage of cheap and infinite will be based on information processing and storage. "We have a large telecommunications company that can offer a much more advanced than the SLA, it can be," he said.

VAR that customer wants to buy most of the other, despite the material sold agree that there is a future.

"In fact, he stopped work for three years to sell weapons and customer equipment. At this point, just sell the hardware, "Database Solutions Inc. CEO, George Brown, a systems integrator of Philadelphia said.

Material: Not quite dead yet

The summit, most of the decisions of the equipment required to reduce their capital expenditures and the cloud model for those who have used the rent agreed to go to buy. But most of these clients are not yet at the moment of truth at the end of the purchase of equipment for data centers. Site or on your servers in the cloud the end, however, management continues to be very important.

YES, and the silver lining in the cloud, see intelligence management and distribution.

I asked where his company makes money, Brown, the answer was simple: "Service, service, service."

Summit participants will also be every four or five years, the Exchange server to spend the money for the training of staff would have to lose. Instead, once the operation and system maintenance and supply personnel to train experts from outside to work, said the manager of a hospital in Connecticut.

Canal Other clouds on the implementation of Google Apps or Apple icloud heard nearly all customer inquiries, baby steps is often said that when they really understand the role of migration.

Luke Wignall, field operations, General Information Technology LLC, an Englewood, Co.-based solution provider, said the vice president is considering many hidden costs. After realizing the true impact of the movement of customers in a cloud, with a lot at the end of IT companies.

A hotel stay in place for home ownership and the analogy cloud computing, refers to the comparison. "Initial costs for a house, expensive, what I can do, but provides maximum freedom. Great hotel at a cost expected, but can not move furniture. It is a vanilla environment. "

The problem is, vanilla IT environment that does not work. "Once you talk to a customer on the cloud, which will move to the next question," Wignall said. "And I do not know the answer", "he said. Tumors that previously no one around them, because it means that nobody knows. "

For this reason, many companies such as Salesforce.com is a SaaS provider, you can move some applications, but it starts at the end of hard to be in legacy applications and Homegrown.

"I agree that some of the material is dead. Old news, this laptop sales. Exceeded desktop something dead, like 18 months ago. Now, no laptops being shot. But at the end of the day, most people iPads to store a laptop computer, open the Word, "he said Wignall. Distribute and service equipment is to someone, even buying online.

Wignall discussions with many managers have to get the new servers do not want to stop them do just that, it would be impossible to move their applications to the cloud.

You can also press the life of him, including the desktop, complete the existing infrastructure and virtualization.

You guessed it - - the irony of the new hardware, Wignall said, it is preferable for most customers to purchase only.

"We as a virtual desktop environment, at last count, there are 47 applications with the CPA firm. 'S, VDI maybe 20 users. All now rapidly aging desktop computers running Windows 7, not great, plus they all love and all virtualized applications. The money spent on new assets, but the infrastructure for 40 thousand U.S. dollars to save a penny, and I'm not sure, "he said.


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